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Mission Statement

Recognizing the benefits of not-for-profit groups, professionals, associations & organizations & associations to gather together as peers and represent them join together with the mission to promote, practice & police the Ad-Book services & industry.
These principals are the guiding direction expounded upon as follows:

• Promote: The promotion of our industry as an engine of economic growth and value toward our target marketplace of not for profit groups and to the public in general is paramount to our success as members and as an industry and an Association. Promotion frequently includes such methods as positive public relations, press releases, public-service announcements, industry alerts, co-marketing, joint advertising, maintaining and use of mailing lists and directories, social, educational and political events, peer-recognitions and awards, trade shows & conventions, educational symposiums, outings and similar efforts. To promote in association with each other can create authority, economy and effectiveness to our collective and shelter the sometimes loan voice of our individual members.
• Practice: Best practices, current methods and new inventions are all critical to our fast and technical industry and those we serve. The association will act as a clearinghouse for the collection, collaboration and peer review of industry practices. We avoid evaluating one practice or practitioner over another in favor of recognizing the contributions of each and the efforts of all. But this broadest industry vision will, from time to time, be focused by the occasional unifying view of recognized standards or best practices which can serve to propel the industry despite or over the lesser benefits of diversity. Thus is the nature of technology; to stand on the shoulders of giants but hear the voices of “who’s next?” and or “who’s best?”.
• Police: An industry that polices itself helps guarantee judgment by its peers and avoids public reticule and over regulation. To police the principals and practices of members is to protect the good name of the industry and the effectiveness of this association. The first principals of the association is based on this Mission Statement and its corresponding Code of Ethics. All rules and rulings that stem there from will find validity through open and due process. All rules and rulings will find fairness by avoiding petty, private or political guile. And to further guarantee fair policing of its members, each member shall also bear the individual right to present its case against any member or the association, itself. To police and protect the industry and it’s members from untruths, unreasonable regulation, unfair practices or poor professionalism is simply the watchful defense of our industry and the livelihoods of our members and the safeguarding of the promotion, practices and profession which are espoused in this mission statement.

Code of Ethics

“Declare the past, diagnose the present, foretell the future; practice these acts and make a habit of two things—to help, or at least to do no harm."

Footnote:  It is a widely held misconception that the familiar dictum "First, do no harm" comes from the Hippocratic Oath, the oath many physicians take when they enter medical practice. However, the Hippocratic Oath does not and never did contain those words. It expresses a sentiment similar in general meaning, but never employs the words "First, do no harm." It is the opinion of many scholars that Hippocrates did, in fact, originate the phrase, but in another of his writings, Epidemics, Bk. I, Sect. XI. One translation reads: "Declare the past, diagnose the present, foretell the future; practice these acts. As to diseases, make a habit of two things—to help, or at least to do no harm."

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